Your business runs on expertise.
Your AI should too.

Brackett captures how your team actually works. The rules, judgment, and institutional knowledge that live in people's heads turns into intelligence that powers AI agents that learn, adapt, and deliver deterministic outcomes.

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The Problem

AI agents are everywhere. But they don't know how your business works. Your operations teams spend 40—60% of their time on manual, judgment-heavy work spread across disconnected systems. The rules, exceptions, and institutional knowledge that make the business run have never been captured in a form AI can act on. So every AI tool that tries just guesses.

Three forces making this worse

Complexity is compounding

More systems, more partners, more compliance requirements. The operational surface area grows faster than teams can hire.

Expertise is transient

There is no system of record for how your business actually runs. The people, process and tools are transient by nature of business. How do you preserve this expertise that is spread across everyone?

AI is creating a gap

Leadership expects AI-driven transformation. Operations teams try AI tools and get generic outputs that miss their specific rules. The gap between what AI promises and what it delivers is where enterprises are stuck.

The AI models are capable enough. The question is: how do you give an agent the judgment, rules, and institutional knowledge that your best people carry?

The Solution

Capture expertise. Turn it into intelligence.

Brackett captures how your team works and turns it into intelligence AI can act on.

Your team shows how they do their work — explaining their reasoning, demonstrating on screen, referencing their documented rules. Brackett's ShownTell™ engine captures it all across audio, visual, and written modalities, including the implicit judgment they don't think to articulate.

That expertise flows into the Brackett Brain.

A structured, compounding intelligence asset that your company owns entirely. It powers AI agents that execute with your business's actual rules — building agents that are deterministic, auditable, and continuously learning.

Tailored

Agents shaped by how your business actually works

Brackett agents know your business. Not generic AI making assumptions but agents that carry your rules, your exceptions, your judgment. Shown'N'Tell™ captures how your team actually works across audio, visual, and written modalities, including the implicit rules they don't think to articulate. Every agent is specific to your operation. The output is not a recording or a workflow diagram. It is structured business intelligence: rules, exceptions, decision logic, and implicit judgment extracted from how your team actually operates.

Trusted

Proof, not promises

Deterministic outcomes you can stake compliance on. Same inputs, same outputs, every time. Architectural isolation so your intelligence stays yours — no cross-customer data access, no leakage into shared models. Full audit trails on every agent decision. Role-based permissions on who can modify rules. Every decision is auditable. Your data stays yours. Permissions are enforced. Security is enterprise-grade. The trust layer is deterministic. The intelligence layer is continuous. Both are required.

Compounding

Intelligence that grows with every deployment

Every ShownTell capture, every agent execution, every exception resolved enriches the Brackett Brain — a structured, growing representation of how your business actually operates. The Brain doesn't just store knowledge. It actively shapes how AI models reason about your operations. Same foundation model, radically different outcomes when powered by the Brain. And it compounds: by the third workflow, 60% of shared business rules are already known. Every deployment is faster and smarter than the last.

Compounding intelligence product screenshot

Built for Enterprise

Deterministic Outcomes

An agentic workflow engine that guarantees consistent, auditable results you can stake compliance on. The same inputs always produce the same outputs. The trust gap between "AI can do things" and "AI runs our business" closes here.

Owned and Isolated

Your Brackett Brain is architecturally isolated. No cross-customer data access. No leakage into shared models. You own your business intelligence completely. Every decision is auditable. Security is enterprise-grade.

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Our team

Built by enterprise veterans.
Advised by pioneers.

Jaideep Sarkar

CEO & Founder

Founded PowerApps at Microsoft. Working in AI since 2016. Shipped the first ML model at Microsoft to production. Led software and ML stacks across three continents at startups spanning fraud detection, insurance, and chip architecture for large foundation models.

Ehsan Azarnasab

Co-founder & CAIO

Computer vision expert. Microsoft AI team, then the Microsoft-OpenAI collaboration where he directly contributed to the DALL·E model family. His multimodal AI expertise is the technical foundation for ShownTell.

Siddharth Borah

Co-founder & CTO

Amazon, then Rubrik as employee #10 through multi-billion dollar IPO. Led the team and architecture for Rubrik Security Cloud. Brings the enterprise infrastructure DNA: security, isolation, auditability, and scale.

Advisors

Ashish Vaswani

CEO & Founder

Co-author of "Attention is All You Need," the paper behind every foundation model. CEO, Essential AI.

Umesh Madan

Co-founder & CAIO

Advisor to the CTO of Microsoft. Multiple startup exits. Instrumental in Microsoft's cloud and AI strategy.

Ravi Jha

Co-founder & CTO

30+ years in supply chain at planet-scale companies including Meta. Currently running supply chain at Nexthop.

Investors

Pre-seed closed with Focal.VC, HeavyBit, and angels from leadership at Microsoft, Google, Rubrik, LinkedIn, Meta, and Ernst & Young.

Blog & Insights

Insights from the frontier of business intelligence.

Thesis

Why AI Agents Fail at Business Operations

AI models are capable enough to run your operations. The problem is they don't have the rules, exceptions, or institutional knowledge to do it correctly.

8 min read • Oct 24, 2023

Competitive

The Intuition Gap: What Coding Agents Can't Capture

Coding agents proved execution is commodity. You can build a tool in an afternoon. But does the tool know all 15 exception paths?

12 min read • Nov 02, 2023

Culture

From Human Middleware to Architects

Your best operators are spending their days holding broken systems together. What happens when their expertise becomes the intelligence that powers your entire operation?

6 min read • Nov 15, 2023

Your team's expertise is your most valuable asset.
Stop letting it walk out the door.

See how Brackett captures your team's expertise in 20 minutes and turns it into intelligence that powers agents that get it right.

Every Time

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Prebuilt Library

Six agents you can run today

Production-ready workflows from the Brackett library. Each one is deterministic, auditable, and shaped around a real business rule.

Chronicle Press

Marketing

AI-powered newsletter automation: generates content, backs up to Google Drive, routes through Slack approval, and delivers via Gmail.

newsletterai-contentgmailslackapproval

Ember Outreach

Marketing

Personalized email outreach: reads recipients from Google Sheets, generates AI content, sends via Gmail with delays, and tracks status.

emailoutreachgmailsheetspersonalization

Ledger Keeper

Finance

Auto-detect bills in Gmail, extract attachments, and organize them in Google Drive with date-based naming.

billsinvoicesgmaildriveorganization

Scout Qualifier

Sales

Capture leads via a form, let AI score their readiness, then auto-route follow-ups — book calls for hot leads, notify your team of warm ones, and nurture the rest.

lead-scoringaicalendartelegramform

Swift Courier